admin Imagine you want to test a business idea, pitch to investors, or just see how a company’s finances might look next year. There’s a good chance you’ll end up building a financial model. And honestly, most people reach for Excel first. It’s familiar, flexible, and surprisingly powerful for this kind of work. So, let’s cut … Read more
Most people don’t wake up excited to build a financial model in Excel—but, oddly enough, they might enjoy it once they get the hang of it. Financial models are basically spreadsheets that show how a business might perform, based on a bunch of numbers and smart guesses about the future. You’ll see them pop up … Read more
Moving offices isn’t anyone’s idea of fun. You pack up years of notebooks, plants that have seen better days, and computers with mysterious cables. If even the thought of it gives you a headache, you’re not alone. Plenty of managers and staff dread the disruption, and for good reason. When an office move is messy, … Read more
Affiliate marketing feels everywhere right now, but the mechanics are pretty down-to-earth. At its core, affiliate marketing means partnering with individuals or organizations who get paid a commission for promoting your brand. Usually, this happens online—on social media, blogs, and newsletters—and involves a special code or link that tracks every sale or signup they send … Read more
I. Introduction Let’s be real—a lot of us only hear “ROAS” when a marketer starts talking about budgets. ROAS stands for “Return on Ad Spend,” or how much you earn for every dollar spent running ads. It’s one of those numbers business owners check religiously. If ROAS is high, ad campaigns look smart. If it’s … Read more
If you’ve ever thought about opening a business, you probably wondered when you’d finally start seeing money come in. That’s basically what break-even point is all about—figuring out when your income finally matches your costs. No profit, but also no loss. Breaking even isn’t just for startups. It’s important for small shops or even big … Read more